If large media and other informational resources “know” you, it means that your brand is really successful. Before you make a purchase, people prefer to look for information on the Internet,
so the opinion of your company from outside: from newspapers, magazines, famous bloggers, users of social networks and forums - is of great value.
Publications in the media,
on information resources
and blogs are perceived as
an expert opinion that is trusted
much more than direct advertising.
Creating a dialogue
With digital-PR you can not
only collect opinions
consumers about your brand,
but also respond quickly
to comment and resolve conflicts.
Ease of analytics
Monitoring the effectiveness of a
PR campaign on the Internet is
much easier than offline.