
Landing page (landing page) - a small, narrowly targeted site that advertises a particular product or service. His task is to encourage as many visitors as possible to take a targeted action: to make an order, subscribe to the newsletter or leave contact information.
Users switch to landing by clicking on a banner or advertisement on another website, so they are already interested in the product. All elements of the landing page are aimed at encouraging the visitor to make a purchase, so the conversion of the landing page is much higher than that of ordinary sites.