In the modern world, people perceive poorly large amounts of information and long texts. The user does not spend time on reading and thoughtful study of the material, preferring concise and visual content. Therefore, video marketing is the perfect way to grab customer attention.
The colorful video with the original script is easily perceived and remembered: for good reason, many commercials are known for quotes from them. In addition, the percentage of users who watch the video to the end is much higher than the articles, posts in social networks, blog entries, and podcasts.